an interwiew with Gene Juarez

The client experience at Gene Juarez

As our interview drew to a close, I felt privileged to have been given a new view of one of the most storied organizations in the beauty and wellness industries. But no review of any company is complete with just an architectural and metaphysical tour.' Gene Juarez Salon & Spa is an organization of twelve hundred people. I wanted to know how each customer gets a sense of Gene's vision through the people who work at his company.

"We're very clear about what it means to be a part of the Gene Juarez organization. If you worked for Four Seasons or Nordstrom's, you would be absolutely clear about their standards and expectations. We aspire to those levels of quality and customer satisfaction. We spend a lot of time getting our people to think about the process of service as well as the artistry of their profession. And we focus on the consistent delivery of service as well as artistry."

It also helps that there are two cosmetology schools and a professional school that help to set the standards from the outset of training. "Over fifty percent of the licensed people who work here come from our educational programs. We couldn't sustain the growth we've had without that source of trained people."

"That's how I keep in touch with my customers "through the way I communicate my vision to the people who work here and by listening to them. Once we set the standards, there's a lot of listening." The client satisfaction levels that lead the industry bear out Gene's methods.

The combination of such a large organization and the intimate eye for detail in every aspect of the client experience is a recipe that salon and spa owners across the country seek to emulate. For the lucky clients and would be visitors in Seattle, just click on the link below to find out more about the services and products at Gene Juarez Salon & Spa.

It starts with the flow of people.

A passion for the details.

A feast for the senses.

The balance of energy.

The client experience.